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Walmart Dominates Black Friday Online Chatter

One in five social posts amplified by shoppers come from Walmart.

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By: TOM BRANNA

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Walmart is winning the hearts of online shoppers. Shareable Inc., a social business intelligence platform, found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix. “Your social audience's willingness to amplify content via sharing and retweeting is the single biggest indicato...

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